Writing Matters

In business, much depends on saying the right words to the right people. One can count the cost of writing that misses the mark:

♦In product inquiries that never came because the press release muddled the key customer benefit.

♦In sales lost because the product brochure did not grab readers' attention.

♦In the trade magazine feature that went to waste because the opening paragraphs bored readers, who just quit and moved on.

♦In the ad that drew scant response because its headline made not a bang but a whimper.

♦In the company initiative that never left the gate because the CEO's speech failed to inspire.

Indeed, writing matters – greatly. That's why communicators from some of the world's finest companies rely on TJR Communications.